EVENT SUCCESS YOUR WAY WEBINAR SERIES | ON DEMAND
Events Are a People Business. Where Does AI Fit?
Watch Now On Demand - Originally aired October 28, 2026
Events run on human connection. That’s the whole point. AI, meanwhile, is showing up in every tool that event professionals touch, and the real question isn’t whether it’s powerful. It’s whether it’s useful for the work you actually do. Watch the recording for an honest conversation about what’s hype, what’s helpful, and where people still come first.
Who is this webinar for: Event planners, organizers, leaders, directors, and marketers who want a straight answer on where AI can actually help them.
What you'll walk away with:
Where AI is genuinely useful in event planning today, and where it's just noise
What to ask before adopting any new AI feature
Where human connection still has to lead, and what that means for your 2027 plans
Watch the recording + get a bonus guide
The recording: The full panel conversation, hosted by Adam Parry, ready whenever you are.
The guide: The Six Most Common Questions Event Professionals Are Asking About AI, a two-page guide drawn from hundreds of conversations with industry participants. Each question comes with a prompt to bring back to your own team, plus five questions to take into your next meeting.
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Webinar Host & Panelists
Adam Parry, Event Tech Live - Host
Adam Parry is a founder, researcher, and content creator, and one of the leading voices in the events industry. With over two decades of experience building conferences, producing original research, and creating content across event tech, marketing tech, and media tech, he brings a unique perspective on where technology and human experience intersect.
A regular speaker, podcast host, and guest on industry shows, Adam is known for his optimistic outlook on the future of live experiences and his commitment to helping the industry move forward. Now based in Dubai, he brings a global perspective to his work — connecting ideas, people, and trends from across the world of events.
Kristen Ashton, Executivevents
Kristen Ashton is Vice President of Operations at Executivevents, where she leads strategic initiatives focused on business growth, technology, and organizational improvement. With more than 16 years of experience in the events industry, her background spans event management, sales leadership, and the development of EventStack, Executivevents' onsite technology platform. Kristen is passionate about building strong teams, embracing innovation, and finding ways technology can improve efficiency and client experiences without losing the personal connections that make events successful.
Dahlia El Gazzar, DAHLIA + Agency
A proud ruckusmaker in the events industry and winner of PCMA’s 2026 Visionary Award for Digital Event Strategist, I’m obsessed with frictionless technology that creates better experiences and makes event professionals’ lives easier. I cut through the hype to champion practical innovation that works for the people using it.
Anupam Palit, Stova
Anupam Palit serves as Chief Executive Officer of Stova, where he leads the company’s overall strategy, product direction, and commitment to delivering event success for clients. Anupam has over 15 years of experience in the events industry – he previously held leadership roles at Penton (now part of Informa), a leading B2B tradeshow organizer, and Leap Event Technology, a live event platform for primary ticketing, mobile apps, and experiential marketing. Prior to this he spent 10 years in financial services. Anupam has a B.Comm from McGill University and a MBA from Columbia University.
Lucy Postlethwaite, Practical AI
Lucy Postlethwaite is the founder of Practical AI, a GenAI training and consultancy for event professionals and creative agencies. She spent 14 years inside events across ops, client services, pitches and delivery, so she knows where the time goes and where AI can give some of it back
She works with busy event teams on the full journey of AI adoption, from the fundamentals through to building repeatable workflows, automations and agents, plus the habits that turn occasional use into everyday use. She runs her own bootcamps and workshops for the events community, led an AI activation for senior CMOs at Salesforce Dreamforce, worked on the Anthropic CEO Forum, and was judge for the Event Technology Awards AI Edition 2026.
Hosted by Stova and Event Tech Live