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The 'Event Success Your Way' Webinar Series
Event Success Your Way: A 3-part webinar series
hosted by Adam Parry
In today’s rapidly evolving events landscape, success is no longer defined by execution alone—it’s driven by strategy, adaptability, and the ability to deliver measurable impact.
Join Event Tech Live in partnership with Stova for a 3-part webinar series designed for event leaders looking to build more resilient, scalable, and insight-driven event programmes.
Hosted by Adam Parry, this series will explore how leading organisations are rethinking event strategy - from planning with flexibility in mind, to designing engagement models that extend beyond a single event, to using data as a driver of smarter decision-making.
THE HOST
Adam Parry is a founder, researcher, and content creator, and one of the leading voices in the events industry. With over two decades of experience building conferences, producing original research, and creating content across event tech, marketing tech, and media tech, he brings a unique perspective on where technology and human experience intersect.
A regular speaker, podcast host, and guest on industry shows, Adam is known for his optimistic outlook on the future of live experiences and his commitment to helping the industry move forward. Now based in Dubai, he brings a global perspective to his work — connecting ideas, people, and trends from across the world of events.
NEXT LIVE WEBINAR ON JULY 16, 2026
UPCOMING WEBINAR
DATE & TIME (Live Webinar)
July 16, 2026 | 11:00 AM ET
Turning Events into a Performance Channel - How to Measure ROI.
In the second session of Event Success Your Way, we reframe events as a performance channel rather than a cost centre and explore how leading organisers demonstrate business impact. Hosted by Adam Parry and featuring Anupam Palit, CEO of Stova, alongside senior event leaders, this practical session explores how to measure events in the terms your business already values, connect registration and engagement data to pipeline and revenue, and build reporting that resonates with the people who make budget decisions.
If you're under pressure to demonstrate the value of your event programme, this session is for you.
SPEAKERS
Adam Parry, Co-Founder, Event Tech Live
Nicole Lyons - Global Head of Events, Wartsila Marine
Ash Flight - Executive Director, Global Head of Event Marketing Technology and Data Analytics at J.P. Morgan
Ele Mather, Senior Global Event Strategist, Input Output (IOHK)
Anupam Palit, Chief Executive Officer, Stova
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Stop defending your event budget. Start proving its return.
This practical session explores how to measure events in the terms your business already values, connect registration and engagement data to pipeline and revenue, and build reporting that resonates with the people who make budget decisions. If you're under pressure to demonstrate the value of your event programme, this session is for you.
What You Will Take Away
In this power-packed session, you’ll discover:
A working definition of events as a performance channel, and how to make the case internally
The metrics that move budget conversations, and the ones to stop reporting
A practical way to connect event data to pipeline and revenue, without a perfect tech stack
A reporting structure that earns budget rather than defends it
Who This Is For
This webinar is perfect for:
- Corporate event teams managing multiple annual programs
- Senior event leaders
- Heads of events and field marketing,
- Marketing and RevOps teams who own or answer for event ROI.
ON-DEMAND EPISODE NOW AVAILABLE
In this opening session of THE Event Tech Live x Stova series, hosted by Adam Parry of Event Tech Live, we explored how event leaders are shifting from reactive execution to resilient, future-ready strategy. From embedding digital-first thinking to leveraging data as a strategic asset, this session will provide practical insights into creating event programmes that scale and perform - no matter the constraints.
SPEAKERS
Host: Adam Parry, Co-Founder, Event Tech Live
KC Bolcome, Chief Revenue Officer, Stova
Jessica Sarros, Executive Director, Head of Firmwide Events Digital Strategy, JPMorgan Chase
Molly McLaughlin, Associate Director, Special Events, Villanova University
Jess Hopp, Event & Community Growth Leader, Vendalux
Most ROI challenges come down to 3 things:
Download our playbook to find out more before planning your next event. Our Event ROI Readiness Checklist will help you evaluate your current approach and highlight areas for improvement.
Are you interested in speaking?
We’re inviting experienced event leaders to join this exclusive 3-part series as guest speakers and panelists.
Hosted by Adam Parry of Event Tech Live, in partnership with Stova, this series brings together forward-thinking professionals shaping the future of events.
We welcome senior event leaders and practitioners who can share real-world experience across both strategic and technical dimensions of modern event delivery ACROSS BUT NOT LIMITED TO THE FOLLOWING THEMES.
Event strategy and portfolio design
Driving measurable business impact from events (ROI, pipeline, growth)
Designing audience-first, multi-channel event experiences
Event technology strategy, integration, and optimisation
Data, measurement, and insights for event performance
Scaling and transforming event programmes across markets and constraints