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The 'Event Success Your Way' Webinar Series
Event Success Your Way: A 3-part webinar series
hosted by Adam Parry
In today’s rapidly evolving events landscape, success is no longer defined by execution alone—it’s driven by strategy, adaptability, and the ability to deliver measurable impact.
Join Event Tech Live in partnership with Stova for a 3-part webinar series designed for event leaders looking to build more resilient, scalable, and insight-driven event programmes.
Hosted by Adam Parry, this series will explore how leading organisations are rethinking event strategy - from planning with flexibility in mind, to designing engagement models that extend beyond a single event, to using data as a driver of smarter decision-making.
THE HOST
Adam Parry is a founder, researcher, and content creator, and one of the leading voices in the events industry. With over two decades of experience building conferences, producing original research, and creating content across event tech, marketing tech, and media tech, he brings a unique perspective on where technology and human experience intersect.
A regular speaker, podcast host, and guest on industry shows, Adam is known for his optimistic outlook on the future of live experiences and his commitment to helping the industry move forward. Now based in Dubai, he brings a global perspective to his work — connecting ideas, people, and trends from across the world of events.
UPCOMING WEBINAR ALERT
UPCOMING WEBINAR
DATE & TIME (Live Webinar)
May 28, 2026 | 11:00 AM ET
In this opening session of THE Event Tech Live x Stova series, hosted by Adam Parry of Event Tech Live, we explore how event leaders are shifting from reactive execution to resilient, future-ready strategy. Hear how organisations are building flexibility into their programmes from the outset - designing experiences that can adapt to changing conditions, evolving audience behaviours, and increasing pressure to deliver measurable impact. From embedding digital-first thinking to leveraging data as a strategic asset, this session will provide practical insights into creating event programmes that scale and perform - no matter the constraints.
SPEAKERS
Featuring senior leaders from the industry.
Host: Adam Parry, Co-Founder, Event Tech Live
Confirmed speakers:
KC Bolcome, Chief Revenue Officer, Stova
Jessica Sarros, Executive Director, Head of Firmwide Events Digital Strategy, JPMorgan Chase
Molly McLaughlin, Associate Director, Special Events, Villanova University
Jess Hopp, Event & Community Growth Leader, Vendalux
Building Resilient Event Strategies in Uncertain Times
This webinar moves beyond reactive crisis management to explore how event organisers build strategic resilience into their programmes. Rather than focusing on emergency pivots, we examine how forward-thinking organisers design flexible, scalable event strategies that withstand any disruption whilst maintaining engagement and ROI.
What You’ll Learn
In this power-packed session, you’ll discover:
Strategic Resilience vs Tactical Response - How proactive organisers build flexibility into their event strategies from the planning stage, rather than scrambling to react when circumstances change.
Digital-First Programme Design - Using smaller, ongoing digital engagement as a retention and pipeline driver for flagship in-person events, particularly relevant given younger demographics registering 1-2 weeks out.
Data as Strategic Intelligence - Treating virtual events as signal-gathering touchpoints that inform sales and marketing strategy, not just engagement vehicles.
Scalability Across Constraints - Building programmes that maintain impact whether facing budget cuts, travel restrictions, or capacity limitations.
Who This Is For
This webinar is perfect for:
- Corporate event teams managing multiple annual programs
- Association event managers balancing member engagement with operational constraints
- Agency professionals advising clients on strategic event planning
- Event marketing leaders responsible for ROI and pipeline contribution
- Senior event professionals evaluating technology integration strategies
Ready to Deliver High-Impact Virtual Events?
Download our playbook to learn how to create engaging, scalable, and measurable virtual experiences - all from one connected platform.
Are you interested in speaking?
We’re inviting experienced event leaders to join this exclusive 3-part series as guest speakers and panelists.
Hosted by Adam Parry of Event Tech Live, in partnership with Stova, this series brings together forward-thinking professionals shaping the future of events.
We welcome senior event leaders and practitioners who can share real-world experience across both strategic and technical dimensions of modern event delivery ACROSS BUT NOT LIMITED TO THE FOLLOWING THEMES.
Event strategy and portfolio design
Driving measurable business impact from events (ROI, pipeline, growth)
Designing audience-first, multi-channel event experiences
Event technology strategy, integration, and optimisation
Data, measurement, and insights for event performance
Scaling and transforming event programmes across markets and constraints