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The 'Event Success Your Way' Webinar Series
A 3-part webinar series hosted by Adam Parry
In today’s rapidly evolving events landscape, success is no longer defined by execution alone—it’s driven by strategy, adaptability, and the ability to deliver measurable impact. Join Event Tech Live in partnership with Stova for a 3-part webinar series designed for event leaders looking to build more resilient, scalable, and insight-driven event programmes. This webinar series will explore how leading organisations are rethinking event strategy - from planning with flexibility in mind, to designing engagement models that extend beyond a single event, to using data as a driver of smarter decision-making.
THE HOST
Adam Parry is a founder, researcher, and content creator, and one of the leading voices in the events industry. With over two decades of experience building conferences, producing original research, and creating content across event tech, marketing tech, and media tech, he brings a unique perspective on where technology and human experience intersect.
A regular speaker, podcast host, and guest on industry shows, Adam is known for his optimistic outlook on the future of live experiences and his commitment to helping the industry move forward. Now based in Dubai, he brings a global perspective to his work — connecting ideas, people, and trends from across the world of events.
YOUR EVENT SUCCESS HUB
LATEST WEBINAR NOW AVAILABLE ON-DEMAND
BUILDING RESILIENT EVENT STRATEGIES IN UNCERTAIN TIMES
May 28, 2026 | 11:00 AM ET
In this opening session of THE Event Tech Live x Stova series, hosted by Adam Parry of Event Tech Live, we explored how event leaders are shifting from reactive execution to resilient, future-ready strategy. We had some great examples from organisations that are building flexibility into their programmes from the outset - designing experiences that can adapt to changing conditions, evolving audience behaviours, and increasing pressure to deliver measurable impact. From embedding digital-first thinking to leveraging data as a strategic asset, this session provided practical insights into creating scalable event programmes.
SPEAKERS
Host: Adam Parry, Co-Founder, Event Tech Live
Confirmed speakers:
KC Bolcome, Chief Revenue Officer, Stova
Jessica Sarros, Executive Director, Head of Firmwide Events Digital Strategy, JPMorgan Chase
Molly McLaughlin, Associate Director, Special Events, Villanova University
Jess Hopp, Event & Community Growth Leader, Vendalux
Beyond Attendance: Unlock the Metrics That Prove Event Success
Download the cheat sheet to understand why the best event leaders look beyond attendance and prove event ROI with metrics that matter.
Ready to Deliver High-Impact Virtual Events?
Download our playbook to learn how to create engaging, scalable, and measurable virtual experiences - all from one connected platform.
Are you interested in speaking?
We’re inviting experienced event leaders to join this exclusive 3-part series as guest speakers and panelists.
Hosted by Adam Parry of Event Tech Live, in partnership with Stova, this series brings together forward-thinking professionals shaping the future of events.
We welcome senior event leaders and practitioners who can share real-world experience across both strategic and technical dimensions of modern event delivery ACROSS BUT NOT LIMITED TO THE FOLLOWING THEMES.
Event strategy and portfolio design
Driving measurable business impact from events (ROI, pipeline, growth)
Designing audience-first, multi-channel event experiences
Event technology strategy, integration, and optimisation
Data, measurement, and insights for event performance
Scaling and transforming event programmes across markets and constraints